Interactive Advertising
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth..

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Marketing success happens when all the right elements come together: passion, knowledge, insight, experience, curiosity, and vision. These are the qualities that Star Marketing brings to its clients - helping to raise their business to the next level, making each of their brands a star.

We are not your typical advertising agency. We employ a wider range of disciplines that approach the marketing challenge from many different fronts: Branding strategies, Broadcast and Print Advertising, Direct Response, Promotions, Marketing Collateral, Public Relations, Internet Media, Event Marketing, Corporate Identity, and anything else that helps move the sales curve in the right direction. No longer is a marketing plan confined to radio, TV and print. The world is at our fingertips!

Most important, we approach every marketing challenge from a strategic point of view - we stay focused on the big picture, where success is always in sight. With so many options available, we become your marketing gatekeepers.

Current Internet marketing, web site promotion and search engine optimization methodologies and best practices, involves thinking about having potential new clients viewing your web site, from the time you choose your domain name until you have many rich content web pages, and you are implementing programs to increase your web site traffic. This includes 1. paid advertising from Google, Yahoo, MSN, etc. and 2. natural search engine rankings.

It is also very important for your selected search engine optimization company to have keyword referral tracking and web metrics in order to properly monitor your results. We track visitors from search engines and paid Internet advertising. That way you know what campaigns are successful and which Internet marketing campaigns have the best return on investment (ROI).